Press Release 4 Final Draft- Holiday Mail for Heroes

FOR IMMEDIATE RELEASE:

Cassandra Waite
American Red Cross

Holiday Mail for Heroes
P.O. Box 5456
Capitol Heights, MD 20791-5456
c.k.waite@aggiemail.usu.edu
http://www.redcross.org/holidaymail

American Red Cross Makes a Difference with Holiday Mail for Heroes

Logan, UT- Nov. 28, 2009- The American Red Cross is once again sponsoring ‘Holiday Mail for Heroes’ to support our troops. The American Red Cross is aiming to send a touch of home to United States Military and Veterans for the holiday season. By sending a card to a hero, you can help share joy and thanks with those who risk their lives serving our country.

Singer Amy Grant, who is the ‘Holiday Mail for Heroes’ spokesperson said, “I am honored and thrilled to be part of this program. The service that our military men and women provide this country year-round is invaluable and I feel it especially important to give thanks for their sacrifices during the holiday season.”

There are currently over 1.4 million men and women serving in the armed forces with 24 million veterans. This holiday season is the perfect time to show your appreciation and thanks to our service members. Cards will be accepted between November 2, 2009 and December 7, 2009. Please make sure to follow the guidelines listed on the website to ensure proper delivery of your cards. For more information on the American Red Cross’s Holiday Mail for Heroes, visit us online at http://www.redcross.org/holidaymail or by email to c.k.waite@aggiemail.usu.edu.

ONLINE TEAM PROJECT- Brochure

Our online team decided to do the Stuff-a-Bus food drive. We used the client Kayleen Barton highlighted in her 4th Press Release Assignment. Below is the brochure.


You can also view a .pdf version of the brochure at
http://sites.google.com/site/cassandrabryanwaite/journalism-work
it is at the bottom of the page listed under JCOM 2310- Writing for Public Relations.

Press Release 4 Draft- Holiday Mail for Heroes

FOR IMMEDIATE RELEASE:

Cassandra Waite
American Red Cross

Holiday Mail for Heroes
P.O. Box 5456
Capitol Heights, MD 20791-5456
c.k.waite@aggiemail.usu.edu
http://www.redcross.org/holidaymail

American Red Cross Makes a Difference with Holiday Mail for Heroes

Logan, UT- Nov. 28, 2009- The American Red Cross is once again sponsoring ‘Holiday Mail for Heroes’ to support our troops. The American Red Cross is aiming to send a touch of home to United States Military and Veterans for the holiday season. By sending a card to a hero, you can help share joy and thanks with those who risk their lives serving our country.

Singer Amy Grant, who is the ‘Holiday Mail for Heroes’ spokesperson said, “I am honored and thrilled to be part of this program. The service that our military men and women provide this country year-round is invaluable and I feel it especially important to give thanks for their sacrifices during the holiday season.”

There are currently over 1.4 million men and women serving in the armed forces with 24 million veterans. This holiday season is the perfect time to show your appreciation and thanks to our service members. Cards will be accepted between November 2, 2009 and December 7, 2009. Please make sure to follow the guidelines listed on the website to ensure proper delivery of your cards. For more information on the American Red Cross’s Holiday Mail for Heroes, visit us online at http://www.redcross.org/holidaymail or by email to c.k.waite@aggiemail.usu.edu.

Another Follow Up to the Business Letter

Good Afternoon Cassandra,

I wanted to thank you for your letter of praise on our Logan, UT store. We are very proud of our team in Logan and are proud to have a store whose sole purpose is to benefit our Andy’s Outreach program. I am so thankful that you wrote to share your kind words because we are always glad to hear feedback from our guests so we can continue to grow and improve. I wanted to send you a dinner pass to use at the Logan, UT location, however, I do not have your address.

Please send me your information and I will send you a gift from all of us here at Texas Roadhouse. We truly appreciate everything you have to say and we look forward to seeing you again very soon!

Courtney Pike
Texas Roadhouse
Guest Relations Coord.
800-839-7623 ext. 240

Media Pitch: CVAIA

To: Kim Burgess, The Herald Journal (kburgess@hjnews.com)
From: Cassandra Waite, PR Director, CVAIA (c.k.waite@aggiemail.usu.edu)

Subject: Cache Valley Area Investors Association Teaches Financial Independence

Dear Kim Burgess,

The Cache Valley Area Investors Association (CVAIA) is an organization that aims to teach people how to become financially independent. CVAIA members learn how to invest their time, assets, and experience in order to build strong financial foundations. Through CVAIA, members have the opportunity to meet with other investors and experts to educate themselves on the benefits of becoming financially independent. CVAIA meetings are a great place for people of all investment levels to ask questions and share experience in a non-threatening environment.

CVAIA invites presenters to meetings which are held every other Thursday. Topics of investment include: debt refinancing, hard-money lending, real estate ventures, member affiliation systems, venture capital investments, and peer-to-peer lending. CVAIA works to educate people in a new way of thinking and acting based on old and new financial teachings. Anyone who is interested in gaining financial freedom through passive income is welcome to join.

CVAIA was founded in August 2007 and has grown to include people from all walks of life. Members come together with the same belief: that education mitigates the risks of investing. There is currently no cost to join CVAIA, and anyone interested in joining this organization should send a request to join@cvaia.com. Their next meeting will be held November 19, 2009 at 7 pm at the Cache County Chamber of Commerce. The topic will be “Getting Finances Prepared in Order to Invest” by featured speaker Curtis Olson.

To arrange an interview or for additional information on CVAIA, visit us online at http://www.cvaia.com or email c.k.waite@aggiemail.usu.edu.

Thank you,
Cassandra Waite
Cache Valley Area Investors Association
(CVAIA)
435-555-0019
435-555-7185
c.k.waite@aggiemail.usu.edu
http://www.cvaia.com/

Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE:

Cassandra Waite
Cache Valley Area Investors Association
(CVAIA)
435-555-0019
435-555-7185
c.k.waite@aggiemail.usu.edu
http://www.cvaia.com/

Cache Valley Area Investors Association Teaches Financial Independence

Logan, UT- Nov. 14, 2009- The Cache Valley Area Investors Association (CVAIA) is an organization that aims to teach people how to become financially independent. CVAIA members learn how to invest their time, assets, and experience in order to build strong financial foundations. Through CVAIA, members have the opportunity to meet with other investors and experts to educate themselves on the benefits of becoming financially independent. CVAIA meetings are a great place for people of all investment levels to ask questions and share experience in a non-threatening environment.

CVAIA founder Preston Parker said, “I want people to be happy, to have jobs they love and to be financially independent.”

CVAIA invites presenters to meetings which are held every other Thursday. Topics of investment include: debt refinancing, hard-money lending, real estate ventures, member affiliation systems, venture capital investments, and peer-to-peer lending. CVAIA works to educate people in a new way of thinking and acting based on old and new financial teachings. Anyone who is interested in gaining financial freedom through passive income is welcome to join.

CVAIA was founded in August 2007 and has grown to include people from all walks of life. Members come together with the same belief: that education mitigates the risks of investing. There is currently no cost to join CVAIA, and anyone interested in joining this organization should send a request to join@cvaia.com. Their next meeting will be held November 19, 2009 at 7 pm at the Cache County Chamber of Commerce. The topic will be “Getting Finances Prepared in Order to Invest” by featured speaker Curtis Olson. For more information on CVAIA, visit us online at http://www.cvaia.com or by email to c.k.waite@aggiemail.usu.edu.

Update on Business Letter

It has been well over a month since I sent my letter complimenting Texas Roadhouse and I just wanted to post an update to let you know that they never sent any sort of reply back to me.

Final Press Release 2

FOR IMMEDIATE RELEASE

Sally Smith
Burger Planet
Phone: 435-555-4401
Fax: 435-555-9865
salsmith@bugerplanet.com
www.planetburger.com

Burger Planet hires Jayne Peterson as spokesperson for their healthy menu.

GARY, Indiana, October 5- Jayne Peterson, fitness guru and personal trainer to Opal Whitcomb, has been hired by Burger Planet to help promote healthier eating options and eating in moderation. Burger Planet also offers many healthy menu choices for all types of individuals.

The company’s CEO James E. Muellenbach III stated that “Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Burger Planet offers healthy choices to fit everyone’s needs. Besides their famous burgers, healthy options include a selection of salads, five varieties of fruit, and white meat chicken. They are known among the restaurant industry for being a leader in offering healthy menu choices.

Peterson is known among women everywhere for helping women like Whitcomb, beloved talk show host and head of O Enterprises, to lose weight and maintain healthy lifestyles. Peterson said “the company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Recognized by children everywhere, the company’s mascot Corny the Clown will be pairing up with Peterson to educate customers about healthy eating. They will make their first appearance on May 12th where they will host a kick off ceremony at the Burger Planet in Times Square. As they travel the country they will provide nutritional packets and advice to consumers, educating them about the healthy choices available.

Burger Planet was founded in 1934 and has since served over 52 billion customers in 17 countries. They employ over 48,000 people who work in nearly 9,000 franchises.

For more information, contact Sally Smith at 435-555-4401.

Draft of Press Release 2

FOR IMMEDIATE RELEASE

Sally Smith
Burger Planet
Phone: 435-555-4401
Fax: 435-555-9865
salsmith@bugerplanet.com
www.planetburger.com

Burger Planet hires Jayne Peterson as spokesperson for their healthy menu.

GARY, Indiana, October 5- Jayne Peterson, fitness guru and personal trainer to Opal Whitcomb, has been hired by Burger Planet to help promote healthier eating options and eating in moderation. Burger Planet also offers many healthy menu choices for all types of individuals.

Burger Planet was founded in 1934 and has since served over 52 billion customers in 17 countries. The company’s CEO James E. Muellenbach III stated that “Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Burger Planet offers many healthy choices to fit everyone’s needs. Besides their famous burgers, healthy options include a selection of salads, five varieties of fruit, and white meat chicken. They are known among the restaurant industry for being a leader in offering healthy menu choices.

Peterson is known among women everywhere for helping women like Whitcomb, beloved talk show host and head of O Enterprises, to lose weight and maintain healthy lifestyles. Peterson said “the company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Recognized by children everywhere, the company’s mascot Corny the Clown will be pairing up with Peterson to educate customers about healthy eating. They will make their first appearance on May 12th where they will host a kick off ceremony at the Burger Planet in Times Square. As they travel the country they will provide nutritional packets and advice to consumers, educating them about the healthy choices available.

For more information, contact Sally Smith at 435-555-4401.

Business Letter

October 1, 2009

G.J. Hart, CEO
Texas Roadhouse
6040 Dutchman’s Lane
Louisville, KY 40205

Dear President Hart,

I just wanted to take the time and let you know how much I enjoyed my recent visit to your Logan, Utah restaurant. This was my first visit to any Texas Roadhouse restaurant, and I just wanted to compliment you on a job well done.

It was the grand opening weekend and I did call ahead seating so that the wait wouldn’t be as long. When I arrived with my husband, we were taken care of right when we walked in the door. We were seated promptly and our waitress took care of us just like we were family. The food was amazing and I really liked the atmosphere and feeling of your restaurant. It made me happy to see the workers having fun and loving their job.

I also read on the news that the Logan location is donating all their profits to the Andy’s Outreach charity program. I just want to thank you again for supporting such a good cause for people in need. I am looking forward to my next Texas Roadhouse experience.

Sincerely,

Cassandra Waite

c.k.waite@aggiemail.usu.edu